My favorite part of this landlord-chiropractor dispute in Brooklyn is the (professionally printed?) “tenant snuck out over the weekend” sign. How long has this landlord had that one in reserve?
Meanwhile, Dan in Dallas received this direct-mail don’t from a doc he’s dubbed “Dmitri the chiropractor.”
related: spinal manipulation


109 responses so far ↓
#1
notolaf
Yeah, I bet everyone’s rushing in to rent from that spiteful harridan!
Jul 23, 2009 at 11:27 pm rating: 3
#2
park rose
Neighbrohod?
The conservative chiropractic practitioner version of hanging out in the hood?
Instead of elaborate handshakes, they brush up on their neck, back and spinal stress relief techniques.
Hey, bro! [Big bear hug - crack!] How’re things cracking?
Fine, fine…
The more joints you can get to pop, the more cred you’ve got.
Jul 23, 2009 at 11:42 pm rating: 26
#3
fluffy8u
You’ll take back the invite?! How dare you sir!
Jul 23, 2009 at 11:47 pm rating: 5
#4
Lauren
Neighbrohood!
Jul 23, 2009 at 11:59 pm rating: 2
#5
chrys
Dear creepy conservative chiropractor:
I have ignored your two previous letters. Thank you for withdrawing your unwanted invitation. If you decide to change your mind and send me yet another invitation, you will need to withdraw my foot from your ass.
Your friend from the neighbrohod
Jul 24, 2009 at 12:03 am rating: 61
#6
QuarterRoy00
What I want to know is how “dmitri the chiropractor” will know when the recipient get’s the letter, and therefore when to start the 7 day countdown…he must be magic!
Jul 24, 2009 at 12:13 am rating: 3
#7
Will
Are we surprised chiropractors are acting shady? If they weren’t shady, they’d have studied real medicine, wouldn’t they have?
Jul 24, 2009 at 12:13 am rating: 26
#8
John
What a crock… someone else in the neighbrohod? Wow…. I won’t go to any chiropractor who can’t spell. If he can’t even properly align letters, he sure as hell isn’t aligning my back.
Jul 24, 2009 at 12:40 am rating: 37
#9
M.E.
Is anyone else having a problem with the man’s upper and lower half separated by a blue sash?
Jul 24, 2009 at 12:43 am rating: 7
#10
leftfoot
lame comment of the day:
I guess they don’t specialize in attitude adjustments..
(rimshot)
(no.. not THAT kind…)
Jul 24, 2009 at 1:13 am rating: 1
#11
park rose
Jul 24, 2009 at 1:21 am rating: 18
#12
fluffy8u
Question: Did Dr. Scherer add that little sign there himself? Is he trying to pick up this failed Chiro’s patients? Furthermore, did he add the “want the best got to ->” sign?
I can’t decide if that’s tacky or genius.
Jul 24, 2009 at 1:30 am rating: 6
#13
secondsout
Why would anyone visit a chiropractor? Don’t people know that homeopathy cures all ills?
Jul 24, 2009 at 1:50 am rating: 7
#14
flying fish
I got the impression that the landlord put up some of the signs and then the chiropractor put up the white ones on the outside (he never had security). i’m confused about him sending people to another chiropractor though, unless he’s working at a clinic with another chiropractor. I’m DYING to know what that white sign on the bottom left says. i may never get to sleep
Jul 24, 2009 at 4:04 am rating: 1
#15
Canthz_B
You know the economy is in bad shape when even a chiropractor can’t scare up enough suckers to pay his rent.
Jul 24, 2009 at 4:48 am rating: 2
#16
Canthz_B
“Store for rent”?
I guess we can assume that this guy wasn’t headquartered in a professional building like real doctor would be.
Store. If you’re willing to buy it, we’ll sell you on it.
Jul 24, 2009 at 4:50 am rating: 0
#17
claw71
For some reason the window graphic in the first shot reminds me of Madonna’s Like a Prayer video.
Rent is too much for me
So I’ll pack my shit and go
I hear you curse my name
and you can suck my bone
Jul 24, 2009 at 8:59 am rating: 2
#18
ClearlyDemented
Second letter is EXCELLENT. I wish everyone did this.
Dear Local Consumer,
We sent you a coupon recently to receive a Whopper for $.99. Since then, our investigators have seen you bringing home ground meat. We regret to inform you that we are now forced to withdraw our offer. If, in the future, you get your ass out of your hat and decide to purchase a mouth-watering Whopper, you will have to pay full price, like everyone else. You are NOT special.
Love,
Burger King
P.S. We also saw you bring home that giant carpet cleaner and have notified Stanley Steamer.
Jul 24, 2009 at 9:47 am rating: 42
#19
claw71
A chiropractor on the north side of Columbus actually went door to door a few years ago to introduce himself and his practice. He offered a free spinal evaluation and coupons for treatments. The guy wouldn’t take “no” for an answer. I can tell by the way you’re holding your shoulders, you need a T-4 to T-7 adjustment.
I finally got him to leave by telling him that I was a fruad investigator for the BWC. That sent him scurrying back to his lair.
Jul 24, 2009 at 10:05 am rating: 16
#20
C.S. Harmonikah
Does the first Chiropractor allow any patients, or do they have to be black angels/fairies/mothmen?
Jul 24, 2009 at 10:56 am rating: 5
#21
Joe 2
After not buying into the “Come three times a week for the rest of your life if you want to stay HEALTHY” mindset, I had a chiropractor call me DAILY to basically threaten me.
“You’re making the cause for your whole family to be sick! Is that what you WANT?”
When I threatened legal action, he stopped. But I still reported him to the state board of chiropractors.
Jul 24, 2009 at 12:04 pm rating: 5
#22
ryanmalloy
Why is it that both these Brooklyn chiropractors have Germanic names – Schwager (German for brother-in-law) and Scherer (German for shearer)?
Is that ‘neighbrohood’ known as Little Berlin?
Jul 24, 2009 at 12:31 pm rating: 1
#23
Meh
The chiropractor tenant leaves without paying rent because the shitty landlord doesn’t get anything in the building fixed. Apparently two wrongs make passive aggressive signs!
Jul 24, 2009 at 12:32 pm rating: 4
#24
Silhouette
Where did the Honor Council post go?
Jul 24, 2009 at 2:51 pm rating: 2
#25
Matt
You people are exactly why I chose to become a physical therapist instead of a chiropractor.
Jul 24, 2009 at 4:01 pm rating: 2
#26
aaa
Because there’s no better way to prove that your line of work is a legitimate medical field than to model your business practices after those of the direct-response marketing industry.
Jul 24, 2009 at 6:32 pm rating: 16
#27
Geek Goddess
Storefront for sale or rent
Spines adjusted, fifty cents
No knobs, no air, not best
I ain’t got neck pillows yet
Ah, but two hours of adjustin’ spines
Done on your insurance’s dime
I’m a man of clear vision,
King of the ‘hood
Jul 25, 2009 at 3:30 pm rating: 5
#28
Chelsea
Sounds just like this Dimitri. The plot thickens.
Aug 2, 2009 at 3:28 pm rating: 0
#29
Les
It seems he is sending out the letters one-at-a-time? Then, if one person does not respond to his offer he sends it to the next person, their neighbor? What a terrible way to market,must take him all year to get through just one neighborhood. If it were me I would send out at least 10-15 letters at a time!
Aug 19, 2009 at 7:54 am rating: 0
#30
Someone who knows
Yeah, better to live by a “real doctor”‘s philosophy of a pill, puncture, potion or powder 3 times a week, or even DAILY to treat “symptoms” than to find out what’s causing the problem and treat that. Kinda like the swine flu shot this girl got:
http://h1n1workshops.org/?p=394
Some day you will all wake up. Until then, enjoy your foolishness. Maybe if (dare I say this) READ the information in MEDICAL journals showing effectiveness of spinal manipulation and neurological and biomechanical injuries, you’d easily come and walk “the dark side” – heck the military is even hiring doctors of chiropractic.
But, alas, I’m sure not ONE of you will read the education needed to become a DC. Too bad.
I will say this, EACH profession has their 10% IDIOTS. It’s unfortunate that these kids right out of college put their faith into Practice Marketing Guru’s so blindly.
It is unfortunate that they don’t grossly overcharge their patients and hire an advertising media group for TV and Radio Ads like your MD’s do.
But, again, someday WE will wake up, OVERCHARGE our patients, put them in a room for 2-3 hours, give them shots (after signing a disclaimer from harmful effects) and rely on the commercials done by good looking actors (so they don’t stick out their own necks) promoting their drugs.
So have fun, make fun of DC’s, show your ignorance and for GOD’S SAKE don’t educate yourself with the facts!
Oct 16, 2009 at 12:32 pm rating: 1
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