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Ford Motor Company’s interesting new guerilla marketing campaign

April 6th, 2010 · 66 comments

Who needs a “Powertrain warranty”? According to this Connecticut notewriter, if you buy a Ford, you get a lifetime worth of diplomat-worthy parking privileges!

Inconsiderate Driver,  You drive a piece of shit CHEVY that doesn't even deserve one parking spot, let alone two. It would be greatly appreciated if you only took up one parking spot, or simply bought a FORD b/c Chevys suck. Thanks :)

Confession: I didn’t get my driver’s license until I was 27. I am a terrible parker. (I am slow, but I try.) If only I had bought a Ford!

related: The Mini Cooper owner’s dilemma — “Save the earth, kill the kids?!

extra credit: “Chevy” []

FILED UNDER: car · Connecticut · parking · smiley · unsolicited feedback

66 responses so far ↓

  • #1   Kathryn C

    omg the guy at the dealership totally forgot to tell me about this perk!

    *goes off to take up two parking spaces with a Ford F-150*

    Apr 6, 2010 at 4:37 pm   rating: 15  small thumbs up

    • #1.1   Ethnic Avenue

      He also forgot to tell you that you’ll only get like 50,000 miles out of that Ford (or Chevy for that matter) before it breaks down for good.

      Apr 6, 2010 at 5:30 pm   rating: 6  small thumbs up

    • #1.2   MAMARILLA2 bang

      The Ford F-150 is designed to spread itself over two parking spaces automatically. This saves the driver from having to feel the shame and guilt of doing it themselves.

      Apr 6, 2010 at 5:46 pm   rating: 30  small thumbs up

    • #1.3   NGS

      Tell that to my Chevy with 101, 000 miles on it and still going strong!

      Apr 6, 2010 at 6:19 pm   rating: 6  small thumbs up

    • #1.4   Taosaur

      Yeah, my uncle’s 1973 Ford (eventually a Ford/Chevy hybrid) retired around 2002 begs to differ. I can’t tell you how many times the odometer was rolled back on that thing just so it would give sensible output again. Granted, it lived in a nest of auto-mechanics.

      Apr 6, 2010 at 7:54 pm   rating: 5  small thumbs up

    • #1.5   Silence

      Yeah, my ’66 F-250 begs to differ with that as well.

      She’s built like a tank, tank, tank. With a rump like at truck, truck, truck.

      Apr 7, 2010 at 4:10 am   rating: 4  small thumbs up

    • #1.6   anglophile bang

      Seriously, people. We’re really not all that interested in what kind of car you drive. If you keep going on this way, I am going to be forced to believe you have a Calvin-pissing-on-rival-company-logo sticker on your car. You don’t want to give that impression, do you?

      Apr 7, 2010 at 5:58 am   rating: 23  small thumbs up

    • #1.7   Canthz_B bang

      ♫ Baseball and hot dogs,
      Apple pie and (insert automobile make here) ♫

      U-S-cough cough cough

      Apr 7, 2010 at 7:03 am   rating: 4  small thumbs up

    • #1.8   Mace Elaine

      I’d like a Calvin peeing on a Calvin peeing sticker sticker.

      Apr 7, 2010 at 2:04 pm   rating: 5  small thumbs up

  • #2   littlekat

    LOL, we were just talking about leaving a note that said, “did you have to park this way or are you just a selfish bastard?” on a car in front of our building.

    Apr 6, 2010 at 4:40 pm   rating: 4  small thumbs up

  • #3   QuarterRoy00 bang

    How dare this person declare Chevy’s suck!

    Chevy Chase was a genius!

    Apr 6, 2010 at 4:40 pm   rating: 7  small thumbs up

    • #3.1   JK

      Why “was” Chevy Chase a genius? He’s pretty funny in Community (series with Joel McHale)

      Apr 6, 2010 at 5:03 pm   rating: 4  small thumbs up

    • #3.2   Mo® bang


      Curiously, she said we had roughly the same build. From the waist up, I imagine.

      Apr 6, 2010 at 5:23 pm   rating: 1  small thumbs up

    • #3.3   Meesh

      “Babar, huh? Isn’t there a children’s book about an elephant named Babar?”
      “I don’t know. I don’t have any.”
      “No children?”
      “No elephant books.”

      Apr 7, 2010 at 7:26 am   rating: 1  small thumbs up

  • #4   Just Peachy

    I have to say I give mad props to this notewriter. I am so sick of dumb asses not being able to park right. How the fuck did you get a drivers license if you can’t park between two straight lines?

    Apr 6, 2010 at 4:41 pm   rating: 16  small thumbs up

    • #4.1   Moi

      I’d agree, if it weren’t for the whole pissing match over brands of vehicles.

      Fords and Chevys suck.

      Furthermore, I reserve the right to leave my amazing “Douchebag” Post-Its on their windshields and driver-side windows whenever they park like assholes — regardless of the brand of car they drive.

      Apr 6, 2010 at 4:49 pm   rating: 12  small thumbs up

    • #4.2   zenvelo

      it’s a driver’s license, not a parker’s license!

      Apr 6, 2010 at 6:32 pm   rating: 14  small thumbs up

    • #4.3   anglophile bang

      I give you mad props for using the term “mad props” without irony. I didn’t think it was possible.

      Apr 6, 2010 at 8:33 pm   rating: 13  small thumbs up

    • #4.4   AuntyBron

      They were paying attention and not texting when they were taking the test.

      Apr 6, 2010 at 11:20 pm   rating: 3  small thumbs up

    • #4.5   Odious

      Because when the car next to you is parked over the line, you have to as well. Then when that person leaves, you’re the one that gets the note from the asshole, who isn’t smart enough to apply logic and figure out what happened.

      Apr 7, 2010 at 4:06 pm   rating: 2  small thumbs up

  • #5   Escape Goat

    Where’s the “Dear …”? I give it an 8.9 in PA

    Apr 6, 2010 at 4:45 pm   rating: 7  small thumbs up

  • #6   Joe Blow

    I once drove into a parking lot at the ice rink that was very filled and a guy had parked his town car such that he was nearly occupying three spaces on a weird diagonal. Funny thing was, the lot was full, so I eventually wedged myself in one of his spots. Then I got out and realized that the dude was in the car. I thought he might come after me (any douche who parks like that seems likely to have anger management issues too). Maybe the hockey sticks I was carrying scared him off.

    Apr 6, 2010 at 4:49 pm   rating: 13  small thumbs up

    • #6.1   MAMARILLA2 bang

      Maybe it was the Goalie’s mask and mechanics coverall that you were wearing.

      Apr 6, 2010 at 5:15 pm   rating: 31  small thumbs up

  • #7   The Girl With Kaleidescope Eyes

    My office seems to have an inordinate number of these douche-canoes, and not one of them drives a domestic car.

    Apr 6, 2010 at 4:56 pm   rating: 3  small thumbs up

  • #8   MAMARILLA2 bang

    Smiley face FTW.

    Apr 6, 2010 at 5:16 pm   rating: 4  small thumbs up

  • #9   Mills

    Yes, the smiley face at the end makes it sooooo enjoyable to put down by a person with the penmanship of a fifth grader.

    Apr 6, 2010 at 5:25 pm   rating: 4  small thumbs up

    • #9.1   Amy

      You must drive a piece of shit Chevy . . . lol jk

      Apr 6, 2010 at 8:26 pm   rating: 2  small thumbs up

    • #9.2   Mills

      Nope. I drive a Pontiac. I am an equal opportunity POS driver. I have owned a Ford, Chevy, Pontiac, Plymouth and Dodge. By the end of their life spans, they were all POS. LOL!

      Apr 7, 2010 at 8:57 am   rating: 1  small thumbs up

  • #10   Citrico

    At a local high school there was a kid who would angle park over 3 spots to show off his sweet ride. Unfortunately, he did that at graduation, which I had to go to, and featured an overflowing lot. I eventually squeezed my Ford between a School bus and a wall, barely having enough room to get out, because douchewagon had to show off his rockin’ Acura.

    If only I had known Fords can park however they want! I would have rigged up a ramp and parked on top of the Acura, and when he complained I’d say “Aha, I’ve got a Ford, I can park where I want!”

    Apr 6, 2010 at 5:33 pm   rating: 8  small thumbs up

    • #10.1   Amy

      Just put a nice lift kit and some 39 1/2 inch tires on it and run over the crappy Acura.

      Apr 6, 2010 at 8:24 pm   rating: 5  small thumbs up

  • #11   Lauri

    The only thing that keeps me from leaving notes is the knowledge that sometimes the person could be the victim of the “trickle down bad parking” where there’s already a car parked over the line that forces you to park over the next line. The first car leaves and from then on, you’re the selfish jerk.

    Apr 6, 2010 at 6:13 pm   rating: 40  small thumbs up

    • #11.1   TippingCows

      I see we are both sensitive to this. Such philanderers we are … philanthropists … Dr. Phils … whatever.

      I have been known to leave notes on poorly parked cars when I see the person make the poor parking choice with my own eyes. I have noticed it happens a lot of Escalades, Ford trucks, and Suburbans and Dodge trucks. Not sure if a Chevy ever offended me in such a way!

      Apr 8, 2010 at 3:27 am   rating: 0  small thumbs up

  • #12   Canthz_B bang

    I don’t know why, but I always take it personally when I see those four or five cars parked on an angle in two spaces at the back of the mall parking lot.
    It’s as if they’re saying I can’t be trusted to open my car door without dinging their precious rides.

    I also feel a lot better after a quick keying.

    Apr 6, 2010 at 7:34 pm   rating: 38  small thumbs up

  • #13   Pterosaur

    If I’m unworthy of a parking space, I’ll just park my Malibu on your lawn.

    Thanks :)

    Apr 6, 2010 at 8:26 pm   rating: 5  small thumbs up

  • #14   ArfArf

    People who dot their “i”‘s with little circles should not be allowed to compose freehand. Ever. I also get the feeling that, not too many years previous to this note-writing, the little circles used to be hearts. And really, what chick vehemently hates Chevy’s unless brainwashed by her father, husband, or boyfriend?

    Apr 6, 2010 at 8:49 pm   rating: 11  small thumbs up

    • #14.1   SARAH

      i hate chevy’s. i am a car lover and the one that got my older brother interested in cars. not the other way around. i drive a 2003 350z and it is the sexiest car i have ever bought.

      Apr 7, 2010 at 2:52 am   rating: 0  small thumbs up

    • #14.2   Meesh

      People who can’t properly pluralize should also not be allowed to compose. Ever.

      Sarah, I’m not talking about you, though. You were obviously brainwashed by your father, husband, or boyfriend and therefore not capable of rational thought.

      Apr 7, 2010 at 7:41 am   rating: 20  small thumbs up

    • #14.3   Gavin

      Yeah Sarah 1-ups the note writer with an added apostrophe to the Chevys, and that was niggling me =X

      Apr 7, 2010 at 8:29 am   rating: 1  small thumbs up

    • #14.4   H for Toy bang

      I don’t know much about cars, but sometimes I drive around drinking a 35oz cup of coffee. That’s pretty sexy.

      Apr 7, 2010 at 8:46 am   rating: 14  small thumbs up

    • #14.5   Mo® bang

      e.e. cummings liked to drink a 35oz mug o beer. if youre a car lover wouldnt you like all cars? i am a word lover and the verbs are the only jumpingsexycool words i like. sometimesithinkthatgrammarsyntaxpunctuationandallofthatisjustthemantryingtokeepusdown.

      Apr 7, 2010 at 9:53 am   rating: 8  small thumbs up

    • #14.6   H for Toy bang

      Too much coffee, Mo? :)

      Apr 7, 2010 at 11:45 am   rating: 2  small thumbs up

    • #14.7   Men Are Pigs

      Why is it that men are the only ones that are allowed to be interested in trucks and cars? I think you should stop with the ignorant comments and try talking to an intelligent woman, then you might realize some women aren’t just interested in shopping and makeup.

      Apr 8, 2010 at 8:31 pm   rating: 4  small thumbs up

    • #14.8   Molly

      I remember reading somewhere that people who dot their “i”s with little circles, hearts, smiley faces, etc. are very highly needy and attention-whorish. I’ll believe that.

      Apr 8, 2010 at 11:49 pm   rating: 1  small thumbs up

  • #15   Sally

    I think I would cry if someone wrote me this.

    And I hate her handwriting.

    Apr 6, 2010 at 9:45 pm   rating: 3  small thumbs up

    • #15.1   H for Toy bang

      I think I would cry BECAUSE of the handwriting. I’d also find her and beat her head up against a brick wall until I see her brains oozing out, but that’s my own personal issue…

      Apr 7, 2010 at 7:24 am   rating: 6  small thumbs up

  • #16   Critical Grass bang

    Look, there’s a system to it: If you drive a Ford, you can take up 2 parking spaces. But if you drive a car from another brand, you can only park in 1/2 of a parking space, so the good people who drive Fords can park properly. =)

    Apr 6, 2010 at 9:52 pm   rating: 4  small thumbs up

  • #17   Canthz_B bang

    Ford vs. Chevy? Really? That’s like buying tickets to a world championship heavyweight boxing match, but you can really only stay for the under-card.

    Apr 7, 2010 at 1:27 am   rating: 2  small thumbs up

  • #18   Canthz_B bang

    In these tough economic times, this note reminds us that even rich people fight over parking spaces!

    Get a grip, guys (Mr. Chevy and Mr. Ford). You may as well be debating whether plantar warts beat bunions.

    Apr 7, 2010 at 1:33 am   rating: 3  small thumbs up

    • #18.1   matty-wat

      Everybody knows that plantar warts are way better than bunions. Bunions suck!

      Apr 7, 2010 at 7:46 am   rating: 8  small thumbs up

    • #18.2   Mo® bang

      Plantar warts FTW!!!!!11!!! whoop whoop whoop!

      Apr 7, 2010 at 9:54 am   rating: 2  small thumbs up

  • #19   Stuart Scrace

    This post has more tags than the note has words in it, that seems a little excessive, lollercakes

    Apr 7, 2010 at 2:34 am   rating: 0  small thumbs up

    • #19.1   anglophile bang

      car · connecticut · parking · smiley · unsolicited feedback = 5 tags, or am I missing something?


      Apr 7, 2010 at 8:07 am   rating: 3  small thumbs up

    • #19.2   Canthz_B bang

      ‘Glo, maybe SS was angling for a spot under the “unsolicited feedback” tag.

      Apr 7, 2010 at 8:54 am   rating: 3  small thumbs up

  • #20   sucktackular

    right, since chevys are so much better than fords. oh wait, they’re both american piece of shit cars. good note, though.

    Apr 7, 2010 at 6:33 am   rating: 3  small thumbs up

    • #20.1   Canthz_B bang

      I know! American cars don’t even have a mind of their own!
      They actually depend on the driver to make them accelerate for no reason.

      Word to wise Toyota drivers: No such thing as “accelerated out of control”…you have a gear called “Neutral“, use it you fucking idiots!

      Apr 7, 2010 at 6:45 am   rating: 11  small thumbs up

  • #21   jaywalke

    I like to move the lines so it looks like other people can’t park.

    It takes work, but it’s well worth the trouble.

    Apr 7, 2010 at 8:09 am   rating: 10  small thumbs up

  • #22   flying gargoyle

    It is the happy face signature that really makes it ever so truly and dearly passive-aggressive. I’m gonna trade in my car for one of those new sentient Fords. Ad line: “The car that wonders what it needs *you* for!”

    Apr 7, 2010 at 8:47 am   rating: 3  small thumbs up

  • #23   rave

    this note just cemented my theory that people who dot their i’s with open circles rather than dots are one (or both) of the following: a girl in junior high school, or fucking psychotic.
    just saying.

    Apr 7, 2010 at 11:51 am   rating: 8  small thumbs up

  • #24   Odious

    This time it’s the webmaster who goes on grammar alert!

    A lifetime of diplomat-worthy
    A lifetime’s worth of diplomat-worthy
    A lifetime worth of diplomat-worthy

    ex. A year’s worth of food
    It’s called a “temporal expression apostrophe”

    Apr 7, 2010 at 4:17 pm   rating: 2  small thumbs up

  • #25   Youji

    I’ve got a ’99 Cavalier that’s got 145k miles on it and still gets over 30mpg on the highway. I’ve taken it from southern Michigan to Baltimore and back four times = D

    I love this little car.

    Apr 8, 2010 at 12:34 am   rating: 1  small thumbs up

  • #26   Cady

    I get all my cars from ze Germans.

    Apr 8, 2010 at 10:09 am   rating: 0  small thumbs up

    • #26.1   Mark bang

      Listen, don’t mention the war! I mentioned it once, but I think I got away with it all right.

      Apr 8, 2010 at 10:17 am   rating: 1  small thumbs up

    • #26.2   Mo® bang

      So, that’s two egg mayonnaise, a prawn Goebbels, a Hermann Goering, and four Colditz salads.

      Apr 8, 2010 at 10:59 am   rating: 1  small thumbs up

  • #27   McMoFo

    On second thought, I’d rather have a Waldorf salad.

    Apr 8, 2010 at 12:03 pm   rating: 1  small thumbs up

  • #28   Amy

    So, Brandon in San Diego had a party, and apparently people stayed out pretty late playing beer pong in the yard — a yard which happens to be just outside the bedroom window of the neighbors, an older couple in their 70s. The morning after, our submitter Mallory says, Brandon woke up to find this [...]

    Apr 18, 2010 at 12:57 pm   rating: 0  small thumbs up

  • #29   Amy

    Sure, Redbox and Netflix may have been the death of their former stomping grounds. Yet as Erin in San Diego noticed while shopping for DVDs at her local Best Buy, at least one of those condescending cinephiles has condescended to grace us with her presence (and her oh-so-artistic ampersands?) in big-box land.

    Meanwhile, as Ali noticed, a [...]

    Apr 22, 2010 at 9:50 pm   rating: 0  small thumbs up


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