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Ironic moustache alert!

November 15th, 2012 · 46 comments

Writes our submitter, Iris: “East London’s Brick Lane is the city’s hipster epicenter. A nearby pub had clearly had enough of being flooded by ironic facial hair and cardigans.”

WARNING! All Hipsters MUST be accompanied by a responsible Adult! Love, BrewDog x

related: Unattended children will be shot.

extra credit: It’s Movember! 

FILED UNDER: bar · London · most popular notes of 2012 · warning

46 responses so far ↓

  • #1   KittenPlaysThe Violin

    The sign says WARNING!, but what are the ramifications of not being accompanied by a responsible adult? Public flogging? Tar and feathers? Hard labor? And who makes the judgement call as to who is deemed to be responsible? Sorry, empty threats and unclear signage are huge pet peeves of mine.

    Nov 15, 2012 at 2:52 pm   rating: 14  small thumbs up

    • #1.1   joshua

      Public shaving.

      Nov 15, 2012 at 3:08 pm   rating: 57  small thumbs up

    • #1.2   Humid Hockey

      Since it’s Brick Lane, I think it’s assumed they’d be fed the most punishingly hot lamb vindaloo on the street.

      It’s an unspoken threat worthy of fear.

      Nov 15, 2012 at 3:56 pm   rating: 16  small thumbs up

    • #1.3   Mac Diesel

      We all know hipsters aren’t responsible adults…so it makes sense. LOL.

      Nov 15, 2012 at 4:00 pm   rating: 0  small thumbs up

    • #1.4   Jami

      They make them listen to mainstream music and wear new designer clothing that fits properly.

      Nov 15, 2012 at 4:45 pm   rating: 46  small thumbs up

    • #1.5   TRT

      @1.1 joshua. Oh!!! PUBLIC shaving… I misread that for a second. :)

      Nov 16, 2012 at 3:45 am   rating: 26  small thumbs up

    • #1.6   redheadwglasses

      Pub(l)ic shaving, yes. Also: Forced use of anti-perspirant. Take away their armpit crystals.

      Nov 20, 2012 at 11:47 am   rating: 4  small thumbs up

  • #2   DS

    OMG do they have a BrewDog in Brick Lane now?

    Nov 15, 2012 at 2:52 pm   rating: 3  small thumbs up

    • #2.1   TattyMatty

      I thought we only had them up here in Scotland!

      Nov 21, 2012 at 8:33 pm   rating: 0  small thumbs up

  • #3   just me

    Speaking as one who is most definitely not a hipster, I find this hysterical.

    Nov 15, 2012 at 3:51 pm   rating: 9  small thumbs up

  • #4   Johnnnny

    Opening a NEW pub on Brick Lane and complaining about “hipsters” (in 2012) is like opening a tapas bar in Canary Wharf and moaning about their being too many “suits”.

    Something incredibly lame about a company affecting some slightly played out outrage and pretending to have an issue with the very people they’ve set up a shop to sell things to.

    Also I don’t see all that many hipsters on Brick Lane these days, spend most of the time their avoiding getting punched by men in deep v t-shirts who fight with bouncers and dodging vomiting, pissed up Australians.

    Nov 15, 2012 at 4:08 pm   rating: 36  small thumbs up

    • #4.1   Renee

      If the patron is vomiting, indicating that can’t hold their liquor, then they aren’t a true Aussie! Proper Aussies don’t waste booze by throwing it up, that’s very unAustralian :D

      Nov 15, 2012 at 4:22 pm   rating: 20  small thumbs up

    • #4.2   Johnnnny

      In that case they were kiwis.

      Nov 15, 2012 at 4:30 pm   rating: 10  small thumbs up

    • #4.3   shesajem

      I agree Johnny. Why turn away good money??

      Ps: Must definitely be kiwis!!

      Nov 15, 2012 at 4:46 pm   rating: 1  small thumbs up

    • #4.4   MamaPajama

      While potty training, our son had a problem with pissing up, but we taught him to point himself down before he started to go, and now it’s not an issue anymore.

      How exactly *do* they potty train in Australia?

      Nov 16, 2012 at 11:32 am   rating: 4  small thumbs up

    • #4.5   Bug

      “Something incredibly lame about a company affecting some slightly played out outrage and pretending to have an issue with the very people they’ve set up a shop to sell things to.”

      Not lame, ironic! The highest appeal to the hipsters’ refined senses.

      Nov 17, 2012 at 5:58 pm   rating: 13  small thumbs up

    • #4.6   TattyMatty

      BrewDog is a hipster pub. They have children’s board games. They’re just being silly – they know who their clientèle is.

      Nov 21, 2012 at 8:35 pm   rating: 3  small thumbs up

  • #5   warns

    Total Catch 22. If hipsters knew any actual adults, they’d probably tell them to stop acting/dressing/hipstering that way. They’re gonna lose mad business!!!

    Nov 15, 2012 at 4:45 pm   rating: 5  small thumbs up

  • #6   Jolly

    Because getting catty about hipsters definitely doesn’t make you seem like a child. Right.

    Nov 15, 2012 at 6:19 pm   rating: 10  small thumbs up

    • #6.1   The Elf

      But being catty about hipsters in a hipster-centric area does make you…. ironic? The hipsters ought to love that.

      Nov 16, 2012 at 6:32 am   rating: 27  small thumbs up

    • #6.2   raichu

      Because this sign is definitely catty…

      Nov 17, 2012 at 11:24 am   rating: 0  small thumbs up

    • #6.3   JeffSaysICant

      Bam, The Elf! The hipsters have been outhipstered by the posthipsters. This is the world I’ve been waiting for.

      Nov 29, 2012 at 3:29 pm   rating: 0  small thumbs up

  • #7   WTF

    and How does One Know a Hipster(S) upon Seeing it ?

    Nov 15, 2012 at 6:32 pm   rating: 2  small thumbs up

  • #8   scott hall

    Telling hipsters off while in their territory isn’t a smart idea… One time while playing a show in Portland Oregon the bassist wore a shirt that said FUCK HIPSTERS and the bar cleared right out.

    Nov 15, 2012 at 6:34 pm   rating: 3  small thumbs up

    • #8.1   Hipsterhata

      But isn’t it ironic to wear that t-shirt in Portland?

      Nov 15, 2012 at 7:00 pm   rating: 21  small thumbs up

    • #8.2   betty lou

      Or maybe the band fucking sucked.

      Nov 15, 2012 at 8:39 pm   rating: 14  small thumbs up

    • #8.3   redheadwglasses

      A true hipster wouldn’t acknowledge that he’s a hipster.

      Nov 20, 2012 at 11:48 am   rating: 1  small thumbs up

  • #9   Poltergeist

    Am I the only one that’s kinda confused about this whole hipster bashing fad? It seems to mostly consist of “Go Away” signs directed at some vaguely defined group. I never even heard of hipsters until people started hating them. Maybe I’m the first person to not understand, so I guess that makes me a hipster myself?

    Nov 16, 2012 at 2:50 am   rating: 11  small thumbs up

    • #9.1   The Elf

      I know, right? What is with the hipster hating all over the place. I hated hipsters before it was cool. Now I have to find somebody else to hate.

      Nov 16, 2012 at 6:33 am   rating: 32  small thumbs up

    • #9.2   Mawwd

      For a “Fad” it’s been around a while. At least 6 years where I’m from. Once it makes it past a decade, is it no longer a fad?

      I imagine it’s just people getting fed up with the arrogance, pretentiousness (is that a word?), and general fake-r-y (definitely not a word) of…well, people. A hipster’s just someone who makes a big deal about knowing and appropriating cultural things that “the masses” don’t – and that starts to get annoying when they base their entire personality on knowing things others don’t. Then they start being clique-y about it and better-than-thou over other social groups…

      Well I’ll stop here because I’ve reached my made up word limit for the day. But really, it’s not so loosely defined, and it’s understandable why someone would dislike someone else for thinking that culturing these types of personality traits are great.

      Nov 16, 2012 at 11:33 am   rating: 3  small thumbs up

    • #9.3   Johnnnny

      But it just seems like a weirdly one sided argument.

      My real life experiences of “hipsters” being “better than thou” don’t amount to much, whereas the countless bitching and moaning about “hipsters” and how they wear stupid clothing and are evil and should all be killed and are ruining brooklyn/london/berlin etc etc, is kind of never-ending.

      Also I don’t really buy your definition. You say they base their personalities on knowing things others don’t. Why is it then that so much “hipster hating” relies on pointing out how “they’re” all the same? What are they, mass-consumers? Obscurists? Intellectually elitist? Willingly stupid?

      I don’t know. The thing is I do understand what’s annoying about a lot of people that you might meet in the Brick Lane area. Yes, being in a band called “Sexual Aids” and having a launch party for a fanzine in a warehouse space and DJing 90s Hip Hop under the monicker “DJ Internet”, yes these things are annoying. Of course. But they’re just annoying because they’re annoying things, can’t we confront them one at a time, why does it have to be that there’s this heavy handed “definition”, which we’re all terrified of being accused of, and which loads of people use to hate on strangers and make themselves feel better?

      I suppose it just annoys me because of the type of person that defines themselves really rabidly as NOT A HIPSTER, I find probably ten times more irritating and tedious than your average “hipster” (which, for a lot of people constitutes anyone who listens to popular new music or buys clothes vaguely in accordance with generic modern fashion)

      For example, commenter 3. “Speaking as one who is most definitely not a hipster, I find this hysterical.”

      Firstly, hipster hating seems to find favour with totally humourless individuals. “I find this hysterical”. What, really?? Hysterical? If they find that hysterical I think I have a forwarded email from the 90s with “100 jokes about lawyers” on it.

      Secondly “speaking as one who is most definitely not a hipster..”. Wow, what a BRAVE statement! No-one in the world has ever willingly defined themselves as a hipster, it only has very bad connotations, so saying “speaking as one who is most definitely not a hipster” is as self congratulatory and smug as writing “speaking as one who is most definitely a good person.”

      I really have exceeded a reasonable word limit for this comment, and I’m sorry about that, but it really bothers me. I don’t know why really, I’m just tired of spending evenings in the pub with people who actually seem angry and upset and bitter because they once saw a person wearing stupid shoes riding a fixed gear bike. Negativity is lame. Actually I could have just written “negativity is lame”, would have saved us all a lot of time.

      Nov 17, 2012 at 9:27 am   rating: 16  small thumbs up

    • #9.4   Seattle Rules

      Negativity is lame.

      Nov 18, 2012 at 12:00 am   rating: 4  small thumbs up

    • #9.5   Dave

      I think I don’t like those glasses.

      Nov 29, 2012 at 3:57 pm   rating: 0  small thumbs up

  • #10   Ginger

    It’s a BrewDog pub! For those of you who aren’t aware, BrewDog is THE most hipster of any beer, ever. I mean, just look at this promotional video by them:

    The BrewDog in Mancheter is staffed entrirely by people with ironic facial hair. So a bar selling exclusively hipster beer in an especially hipster area is mocking hipsters? I think my brain might implode.

    Nov 16, 2012 at 9:16 am   rating: 9  small thumbs up

  • #11   t1000

    this is fake

    Nov 16, 2012 at 10:24 am   rating: 0  small thumbs up

    • #11.1   Bug

      you forgot to cap your ‘t’

      Nov 17, 2012 at 6:06 pm   rating: 1  small thumbs up

    • #11.2   The Elf

      He forgot to capitalize the “T” both times. His name should also bear a capital, as it used as a proper noun in this case.

      Plus, he forgot a period at the end. Maybe he intended to use an exclamation point instead? Exactly how strong are T1000′s feelings regarding the authenticity of the note? We don’t know.

      T1000, if you’re going to mindlessly declare the same thing over and over again, you might as well at least be grammatically correct while you do it.

      Nov 19, 2012 at 6:43 am   rating: 2  small thumbs up

  • #12   Tesselara

    Don’t be a hipster hater!

    Nov 16, 2012 at 12:16 pm   rating: 2  small thumbs up

  • #13   Alfhild

    Why am I not surprised that this is attributed to a BrewDog pub? Those guys delight in winding people up. :)

    Nov 16, 2012 at 1:00 pm   rating: 2  small thumbs up

    • #13.1   Johnnnny

      How do you figure that one? They delight in winding people up by operating franchised craft beer pubs?

      Nov 20, 2012 at 12:07 pm   rating: 0  small thumbs up

    • #13.2   TattyMatty

      I have seen a sign in their pub along the lines of “Don’t ask for a Tennents. We don’t serve shite beer”.

      Nov 21, 2012 at 8:38 pm   rating: 0  small thumbs up

  • #14   O, really?

    What can possibly be ironic about a moustache?

    “You keep using that word. I do not think it means what you think it means.”

    Nov 17, 2012 at 11:58 pm   rating: 4  small thumbs up

    • #14.1   JeffSaysICant

      If you don’t understand what an ironic moustache is, then clearly you’ve never seen one. When you do, you’ll know.

      Nov 29, 2012 at 3:33 pm   rating: 0  small thumbs up

  • #15   IamFuckingDelish

    Dude, that Hipster was fucking delicious!

    Nov 20, 2012 at 2:45 pm   rating: 0  small thumbs up

  • #16   Catt of the Garage

    I note I’m not the first one to notice this, but BrewDog is a very hipster place. I mean, REALLY hipster. All obscurely-named IPAs and herbal cola. Is this some kind of self-referencing super-irony or have they failed to notice their own hipsterosity? Easier to spot someone else’s goatee than your own, I suppose.

    Nov 30, 2012 at 9:15 am   rating: 2  small thumbs up

  • #17   Brian

    I know people who were “hipster” in the 90s, though nobody called them that. It’s who they really were, and it was fine.

    But when you select an alternate template for how to act, dress, eat, etc, and then declare yourself an “individual” for acting like other people who you find cool, I find it annoying.

    Most groups have the superficial hangers on that end up defining the groups. The v-neck tees for the Jersey Shore type, the pseudo-hipsters who listen to exactly what they read is cool/uncool, Juggallos, (and I hate living in a world where I know what the hell a Juggalo is).

    It’s easy to hate these superficial losers, no matter what subgroup they cling to in an effort to be themselves.

    Nov 30, 2012 at 9:28 am   rating: 1  small thumbs up


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